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商品編號： IN1210 出版日期： 2014/02/24 作者姓名： Chattopadhyay, Amitava;Zhou, Dongsheng;Wan, Fang 商品類別： Marketing 商品規格： 27p 再版日期： 2016/05/01 地域： China 產業： Healthcare;Medical equipment & devices 個案年度： -
商品敘述：
Mindray Medical International Limited, China''s second largest medical device manufacturer, had global sales of 2.23 billion RMB in 2007. Since 2002, it had launched between seven and nine new products every year across four product lines: Patient Monitoring & Life Support products, the In-Vitro Diagnostic Products, Medical Imaging Systems and Veterinary. In 2006, Mindray''s American depositary shares (ADS) were listed on the New York Stock Exchange. By the end of 2007, Mindray had sold medical devices to over 37,500 hospitals and clinics in China. It had 12 international offices and its products were sold in more than 140 countries. However, the company''s US performance had not lived up to expectations. Founder and chairman, Hang Xu, had been approached by a leading investment bank to discuss the potential acquisition of Datascope, a mid-sized American producer of medical devices for the global marketplace. What should he do?
涵蓋領域：
Marketing;Global strategy;Branding;Emerging markets;Health care;Corporate governance
相關資料：
Case Teaching Note, (IN1211), 8p, by Amitava Chattopadhyay, Dongsheng Zhou, Fang Wan
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